User-focused product designer based in Raleigh, NC

Building user-focused products so simple, they’re complex

Proud father of two, married for 13 years. I love ramen, learning/teaching theology, volunteering, and cycle the Triangle's many greenways. My wife and I have a passion for other cultures and traveling.

17+Years design
experience

UX Research

  • Qualitative Interviews
  • Quantitative Analytics
  • Service Design
  • Research Plans
  • Testing Assumptions

Strategy

  • Objective Led Strategy
  • Measuring What Matters
  • Design Thinking
  • Innovation Workshops

Mapping

  • Journey Mapping
  • Service Blueprinting
  • Storyboarding
  • Flow Charting
  • Ecosystem Mapping
  • Affinity Mapping

Solutioning

  • Wireframes
  • Interactive Prototypes
  • Usability Testing
  • Information Architecture
  • Accessibility Testing
  • Usability Testing

UI Design

  • Design Systems
  • Style Guides / Design Tokens
  • Hi-Fidelity Mockups
  • Sketching & Illustration
  • Animation
  • Branding & Identity
  • Photography

Tools

  • Figma / Sketch
  • Adobe Creative Suite
  • Fluent HTML / CSS
  • InVision / Zeplin
  • Some JS
  • Github
  • IDE / Codepen
  • Jira / Asana / Trello
  • Pendo
  • Google Analytics
  • Typeform / Google Form
  • Survey Monkey
  • Google Workspace
  • MS Office Suite
  • Notion / Confluence
  • Procreate / Affinity

Experience

  • Enterprise
  • Software
  • SaaS
  • Digital Transformation
  • AI and Generative AI
  • CRM
  • Fintech
  • Customer Service
  • Self-Service
  • Healthcare
  • Nonprofit
  • Real Estate
“MLP”
Most Lovable
Product
Tell
the story
Continual
Research
Iterate
now to
“Fail fast”
Utilize both
Quant and
Qual
Bring in Eng
EARLY
UX Team
collaborate &
communicate
Measure
what
matters
Outcomes
over
output
Prototypes
are
cheap
LISTEN
Show
your
work
Design
for
delight
Your first
attempt is
the worst
Why? Why?
Why? Why?
Why?
Provide
business
value

Journal

  • Caleb is an exceptional UI / UX designer, with a keen ability to translate a variety of user and client inputs into a functional and delightful experience… He has been a great asset to projects where creativity, user-centered thinking, and innovative UX designs are needed.
    Brian Barela
    Senior PM, RPA
    Cognizant Softvision
  • Caleb is extremely versatile, easily able to move from large scale projects in enterprise to zeroing in on the needs of smaller businesses. He also has a passion for the newest technologies and helps to make our group stronger by consistently sharing his knowledge.
    Phillip Retay
    Head Of UXD
    IT Labs
  • I'm always blown away with his world-class work. He's a team player and his positive attitude is infectious.
    Jeff Weishaupt
    Head of Product
    Anonos
  • Caleb is a kind and genuine person and talented lead UI designer. I’m grateful to be able to work and learn from Caleb.
    Magdalena Kabelis
    UX Designer
    Fidelity Investments
  • He is not only great to work with, but brings a confidence and depth to his work.
    Ryan Gay
    COO
    Levatas
  • Caleb is one of the best team players in our company. He is steady, reliable and has grown in his area of expertise. I highly recommend him as a person of character and a talented, productive artist.
    Monte Lambert
    Senior Manager of BD
    WGI

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