Outcome-focused product designer based in Raleigh, NC

Building products so simple, they're complex

I've shipped three AI products and hold a UX/AI cert. I'm passionate for growing design maturity, innovation, research, and delivering outcomes over outputs. I push for continuous research to evangelize a cross functional strategic vision. AI tools help me with efficiency, research, storytelling, prototyping, and interaction design. I lean into the blurred boundaries between design and front-end engineering.

15+Years design
experience

UX Research

  • Qualitative Interviews
  • Surveys
  • Quantitative Analytics
  • Research Plans

Strategy

  • Objective Led Design
  • Data Driven Decision Making
  • Innovation Workshops
  • Design Thinking
  • Competitive Analysis

Mapping

  • Journey Mapping
  • Service Blueprinting
  • Storyboarding
  • Flow Charting
  • Ecosystem Mapping
  • Affinity Mapping

Solutioning

  • Wireframes
  • Interactive Prototypes
  • Usability Testing
  • Information Architecture
  • Accessibility Testing
  • Usability Testing

UI Design

  • Design Systems
  • Style Guides / Design Tokens
  • Hi-Fidelity Mockups
  • Sketching & Illustration
  • Animation
  • Branding & Identity
  • Photography

Tools

  • Figma / Sketch
  • Cursor / GPT / Claude / Gemini
  • Dovetail
  • Adobe Creative Suite
  • Fluent HTML / CSS
  • InVision / Zeplin
  • Some JS
  • Github
  • IDE / Codepen
  • Jira / Asana / Trello
  • Pendo
  • MS Clarity
  • UserTesting / Useberry
  • Google Analytics
  • Typeform / Google Form
  • Survey Monkey
  • Google Workspace
  • MS Office Suite
  • Notion / Confluence
  • Procreate / Affinity

Experience

  • Enterprise
  • Software
  • SaaS
  • Digital Transformation
  • Generative AI
  • CRM
  • Fintech
  • Customer Service
  • Self-Service
  • Healthcare
  • Nonprofit
  • Real Estate

Journal

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Bookshelf


  • Caleb's efforts raised the maturity of our discovery process and enabled more confident, informed product decisions. His passion for user experience and product innovation is contagious, and he brings patience, positivity, and genuine enthusiasm to every collaboration.
    Nicole Cook
    Product Manager
    Captura
  • I hired Caleb for a senior design role, and he impressed since day 1. He constantly asks the right questions to not only feed his own curiosity, but he truly has a deep desire to make the products he works on better. I always appreciated how he approached solving problems by working low-fi, iterating, and collaborating to find the best solution. He's a great teammate and someone you want to brainstorm with.
    Chris Marks
    VP of Product and Engineering
    Captura
  • Caleb is a great designer and was a fantastic addition to my team. His blend of creativity, thoroughness, and practicality lends itself to solving complex problems while understanding the needs of stakeholders and the realities of fast-paced software development. Caleb is focused, organized, thoughtful, and dedicated. He is always interested in a new challenge and takes them on with enthusiasm and perseverance.
    Katherine Spencer
    Senior Director of User Experience
    SugarCRM
  • Going beyond his UX responsibilities, Caleb brought invaluable expertise to define what a truly great Generative AI experience should entail for our customers. His vision for elegance, simplicity, and visually engaging UI was pivotal in our project's success. His insights and proficiency have made him an indispensable asset to our team.
    Roberto Landrau
    Director of Product Management AI, BI & Data
    SugarCRM
  • Caleb is a true professional who excels in translating complex user needs and business goals into intuitive and visually compelling design solutions. Beyond his professional expertise, he possesses a collaborative spirit that makes him a joy to work alongside. He consistently brings creativity, empathy, and a user-first perspective to team discussions. His ability to work cross-functionally with other departments underscores his commitment to collective success.
    Suman Bandopadhyay
    Product Manager
    SugarCRM
  • Caleb is an experienced designer with a keen eye for intuitive, usable interfaces. He keeps up with modern application interface paradigms, general common use cases, and evolving technology to keep his skillset and mindset up to date. He openly contributes to product designs and behaviors and influences products when and where appropriate.
    Robert Gonzalez
    Vice President of Engineering
    SugarCRM
  • Caleb is a fantastic UX designer who always strived to make the connection between UX and engineering better. He consistently has a positive attitude and always has a willingness to meet with and talk to any engineer with questions or concerns about a design. Furthermore, one of his best qualities is his ability to pivot and adapt to change on the fly as requirements may change or new information is brought to light.
    Eric Starner
    Software Engineer
    SugarCRM
  • He brings energy, curiosity, critical thinking, and devotion to the customers in everything he does. He takes user research seriously and stays on top of industry and technology trends. When working in cross-functional product teams, he encourages open-minded and meaningful discussion, and always with the users as the top priority. His passion for user-centric software design and his team mentality made him easy to work with.
    Brenda Rossetto
    Technical Writing Manager
    SugarCRM
  • Caleb is an awesome person to work with. His ability to stay on top of industry trends, and deeply understand user experience is a valuable asset to any organization. He is not shy from rigourous conversation and puts user story first, always.
    Scott King
    Staff Software Engineer
    SugarCRM
  • Caleb brings that spark of creativity and delight to his UX process that elevates any design project he is involved in. His work ethic is inspiring, as is his ability to collaborate in a truly inclusive way across teams in different parts of the world. If you have the opportunity to work with Caleb, I highly recommend you do so.
    Windy Jeffreys
    Senior UX Designer
    SugarCRM
  • Caleb and I worked together very closely on several different software products. He was always a delight to work with. Also, he was always prepared with several different mock-ups and was always open to questions and criticism. He is earnest and hard-working and I can't recommend him enough. Brainstorming in-app text will be different without him. He is an absolute gem.
    Raye Clemente
    Senior Technical Writer
    SugarCRM
  • Caleb is an exceptional UI / UX designer, with a keen ability to translate a variety of user and client inputs into a functional and delightful experience… He has been a great asset to projects where creativity, user-centered thinking, and innovative UX designs are needed.
    Brian Barela
    Senior PM, RPA
    Cognizant Softvision
  • Caleb is extremely versatile, easily able to move from large scale projects in enterprise to zeroing in on the needs of smaller businesses. He also has a passion for the newest technologies and helps to make our group stronger by consistently sharing his knowledge.
    Phillip Retay
    Head Of UXD
    IT Labs
  • I'm always blown away with his world-class work. He's a team player and his positive attitude is infectious.
    Jeff Weishaupt
    Head of Product
    Anonos
  • Caleb is a kind and genuine person and talented lead UI designer. I'm grateful to be able to work and learn from Caleb.
    Magdalena Kabelis
    UX Designer
    Fidelity Investments
  • He is not only great to work with, but brings a confidence and depth to his work.
    Ryan Gay
    COO
    Levatas
  • Caleb is one of the best team players in our company. He is steady, reliable and has grown in his area of expertise. I highly recommend him as a person of character and a talented, productive artist.
    Monte Lambert
    Senior Manager of BD
    WGI
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